Green Pastures Farms Logo
Overview
Green Pastures Farms is an environmentally minded farm dedicated to regenerating the land through natural livestock management. I designed their logo around the brand initials, letting the letterforms carry the identity of the farm.
Brainstorm
My early sketches and a mind map to find the core direction.
Exploration
I developed the logotype and icon in parallel, moving from literal to abstract toward the final monogram.
Final Version
Logotype & Favicon
I designed three color versions of the logotype for light, dark, and brand-colored backgrounds. The favicon follows the same color system, keeping the monogram recognizable at small sizes.
App Icon
I layered green forms beneath the g+p to suggest rolling pasture hills.
Color System
I designed two color systems: a grayscale palette for single-color print and accessibility, and a brand color palette for use across digital and print platforms.
