Fashion Lookbook Design

Client LESS
Timeline 2005 / 2006 / 2011
Tools Photoshop / Illustrator
My Role Fashion Designer

Overview

A selection of seasonal fashion lookbooks I designed, with three editions chosen here that each take a different approach to presenting the collection through layout and visual storytelling.

2005

The 2005 edition pairs runway photography with hand-drawn fashion sketches, using split compositions to move between full looks and fabric details.

2006

The 2006 edition places garments within layered, atmospheric settings where props, lighting, and space are part of the composition. Models are shown in natural postures, grounding the collection in everyday life.

2011

The 2011 edition is structured around natural earth and future themes, constructing scenes through digital compositing and blending photography with illustrated and surreal elements to place garments within imaginative environments.