Chinese Zodiac (1/2)

Type Book Design
Timeline February – March 2022
Tools Illustrator / InDesign
My Role Designer, Illustrator & Publisher

Overview

Chinese Zodiac (1/2) is a typographic book I designed exploring the first six animals of the Chinese lunar calendar. Every element is built from type: letters shaped into animals, words composed into characters, and text becoming image at every turn.

The illustrations draw on Xu Bing's Square Word Calligraphy, organizing English letters into structures that resemble Chinese characters. Each animal is built from its own English name, making the meaning readable regardless of language background. The (1/2) in the title reflects an open-ended system, with the remaining six animals left for a potential second volume.

Design Language

Typography as Animal

Every animal is built entirely from letters.

Typography as Animal — Rabbit

Square Word Calligraphy

Each animal's English name forms a structure that reads like a Chinese character.

Square Word Calligraphy

Layout & Grid

Each spread shifts its layout to reflect the animal's personality, held together by an underlying grid.

Layout and Grid system